Hot Spot

Horseshoe Bend 2019

Page, AZ

Horseshoe Bend has become internationally renowned as one of the premier desert canyon overlooks drawing crowds from all over the globe.  While this area was once a locally known, relatively obscure location, spikes in social media use over the last decade have brought it to the forefront of many itineraries for those visiting the southwest.  This growing visitation has led to hardening and rerouting the trail, expanding and paving the parking lot, installing safe-viewing infrastructure on the canyon rim, and a fee booth at the parking lot entrance.  We are hoping to address litter, cumulative impacts to fragile desert ecosystems, and building up an effective communication strategy around this coveted landscape.

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