Scot Briscoe has been at REI since 2016, where he leads a team of highly engaged UX professionals, visual designers and digital content creators as the Director of Digital Experiences. The team is at the center pivot point for REI’s transformation and customer-centered approach to strategy. He provides digital experience vision and direction for the organization. Prior to REI, Scot was the creative director for Blue Nile and has deep experience contributing to the growth of companies through creative channels. Originally from a small town in Idaho, Scot grew up working on farms and playing in the waters, cool woods and dry brush of the southeastern part of his state. He lives in Seattle now with his wife where he enjoys spending time with his family, hiking and being close to water.