Rob was born in Little Rock and graduated from Catholic High School for Boys and from Rhodes College at Memphis. He is the CFO of Pharmacy Management Services, which specializes in institutional and hospital pharmacy management. Currently, he serves as the chairman of the Arkansas River Trail Task Force. Rob volunteers as a Leave No Trace for Outdoor Ethics master educator and also serve as the Arkansas state advocate. He serves on the board of the Arkansas Climbers Coalition as treasurer. He is an Eagle Scout and volunteer with the Boy Scouts of America in which he has served in capacities including scoutmaster, trainer for climbing and camping outdoor skills and in 2012 received the William T. Hornaday Award. His wife Phoebe and he have two sons who live in Colorado.