Jed Paulson joined the Canadian fashion brand Aritzia in 2017, as Senior Vice President, Digital, responsible for running the eCommerce business and leading digital transformation. Prior to Aritzia, Jed served as Vice President Digital at Seattle based REI, where he was responsible for the ecommerce business and digital experiences. With over 20 years in technology, Jed has also lead digital and marketing initiatives at Urban Outfitters, eBay and Accenture. Jed received a dual MBA from Berkeley and Columbia University, and received his MS from University of California, Davis. Originally from Colorado, Jed’s love of the outdoors began with a childhood spent exploring the Rockies. He currently resides in a suburb of Vancouver, BC with his wife and two young children, where he gets out as often as possible to trail run, cycle, camp, ski and snowboard.